Marketing
Turn every campaign into measurable ticket demand
Grow your audience before launch, activate the right buyers at the right moment, and keep fans engaged long after the show ends — with marketing tools built on your own first-party data.
Pre-launch
Create demand before tickets go live
The biggest mistake in event marketing is treating onsale day as the start. The best organisers start building demand months earlier.
Capture interest early
Add a pre-registration form to your event page before lineup is announced. Collect emails, preferences, and postcode data so you can segment properly and launch with a warm, ready-to-buy audience.
Segment by behaviour
Target past buyers, VIP guests, local fans, families, and first-timers with messaging tailored to their history and preferences — automatically, not manually.
Automate your key flows
Set up countdowns, early-bird reminders, abandoned cart recovery, post-purchase thank-yous, and win-back campaigns once. They run on their own while you focus on the event.
Channels
Reach fans across the channels they actually open
Email alone isn't enough. Coordinate your campaigns across the channels that work at different stages of the buyer journey.
Email and SMS, coordinated
Use email for storytelling and content, SMS for time-sensitive moments like onsale announcements and last-ticket alerts. Together they consistently outperform either channel alone.
Personalised buyer journeys
Send different messages based on where someone is in the buying process — interested, purchased, attending, or lapsed. Every message feels relevant because it's based on real behaviour.
Post-event loyalty campaigns
Turn one-off buyers into repeat visitors with post-event surveys, exclusive early access to next year's tickets, loyalty discounts, and reactivation flows triggered by inactivity.
How Tikitfy helps
Built for sellout moments and long-term audience loyalty
Most ticketing platforms treat marketing as an afterthought — a bolt-on email tool disconnected from your actual buyer data. Tikitfy connects ticketing and marketing on the same database so every campaign is powered by real purchase history, not guesswork.
- Buyer segments built from real ticket purchase data
- Abandoned cart recovery with configurable timing
- Email and SMS from one unified campaign builder
- Revenue attribution back to individual campaigns
Next step
Build a marketing engine that runs on first-party data
See how Tikitfy's marketing tools connect directly to your ticket sales — and how to set up your first automated campaign before your next onsale.
Get a marketing demo