Data
Know your audience as real people, not scattered records
Unify ticketing history, campaign engagement, onsite behaviour, and support interactions into one profile per person — so every team works from the same picture of your audience.
Unified profiles
One source of truth for every customer
When ticketing, marketing, and support live in separate systems, your audience data is fragmented. Tikitfy's CDP stitches it all together into one working profile per person.
Connect every touchpoint
Merge ticket purchases, email opens, SMS clicks, onsite spending, support conversations, and app activity into a single profile — updated automatically as behaviour changes.
Build better audience segments
Create live segments based on frequency, lifetime spend, genre preferences, attendance history, location, and lifecycle stage. Segments update in real time as data comes in.
Activate across every channel
Use the same profile data to power email campaigns, SMS flows, ad targeting, service prioritisation, and personalised checkout experiences — without re-importing lists.
Real impact
What better data actually changes for your team
A CDP is only valuable if it changes how your team works day-to-day. Here's what Tikitfy's data layer unlocks in practice.
More relevant campaigns
Personalise subject lines, content, timing, and offers using real behaviour instead of broad demographic assumptions. Relevant campaigns convert at 3–5x the rate of generic blasts.
Identify and retain high-value fans
Spot your top 10% of buyers early — by spend, frequency, or lifetime value — and give them early access, VIP experiences, and loyalty perks before they go elsewhere.
Shared reporting across teams
Give marketing, ops, and finance teams shared definitions for key metrics — attendance, revenue, retention, churn — so everyone works from the same numbers without manual reconciliation.
How Tikitfy helps
Built for operators, not just analysts
Most CDPs are designed for data teams with engineering support. Tikitfy's data layer is built for event operators and marketers who need to act fast — create a segment, launch a campaign, see the result — all without writing a query or waiting for a data export.
- No SQL or engineering required to build segments
- Data updated in real time, not overnight batch processes
- GDPR consent management built into every customer profile
- Connect to your existing BI tools via API or clean CSV export
Next step
See what your audience data could actually tell you
We'll show you how Tikitfy builds unified profiles from your existing ticket sales and how to turn that data into campaigns your team can run from day one.
Book a data platform demo